We use first-party and third-party Tracking Technologies. First-party Tracking Technologies are set directly by us whereas third-party Tracking Technologies are set by a third party (such as analytics providers, our advertisers, and business partners).

We use both session and persistent Tracking Technologies that perform the following functions:

• Essential Tracking Technologies, which are essential to the functioning of our Website and Services, to provide a service requested by you or to comply with the law (e.g., the security requirements of data protection law). We do not need to obtain your consent in order to use these Tracking Technologies, and these Tracking Technologies cannot be turned off as we cannot provide services without them. We only use these Cookies to provide you with those services.
• Functionality Tracking Technologies, which allow us to remember choices you make when you use the Website, such as remembering your language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Website.
• Performance Tracking Technologies, which enable us to collect information about your online activity (e.g., the duration of your use of the Website), including behavioral data and content engagement. They are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test pages, features, or new functionality on the Website.
• Advertising/Targeting Tracking Technologies, which we use to deliver a more personalized service, enable us to execute advertising campaigns, and show you ads that are relevant to you as well as measuring the effectiveness of advertising campaigns. They are usually placed by our advertisers (e.g., advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites, or use their app. A guide to behavioral advertising and online privacy has been produced by the internet advertising industry, which can be found at: http://www.youronlinechoices.eu
• Social Media Tracking Technologies, which are used through our Website’s social media features. These features are either hosted by a third party or hosted directly on our Website (in which case you can manage them as explained below) and enable us or the social network to obtain information about how you interact with our Website or the social network. In addition, where we have a presence on social media platforms, those platforms will set Tracking Technologies on your device when you visit our pages on their platforms so that we can obtain statistical information about how you interact with our social media presence. The cookie policy of the social media platform should explain how you can manage the Tracking Technologies that they set, and you may also be able to manage these Tracking Technologies through using your browser settings, as explained below.

In addition to the Cookies we use on our Website, we also use pixel tags. For example, some emails and push notifications enable us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, cookies will also be set on your computer or mobile device and will also be set if you click on any link within the email.

This information regarding your interaction is collected in an anonymous format using what is called a pixel tag, which is industry-standard technology. None of your personal data will be collected or used during this process. We simply discover the preferences and choices of our customers, so that we can make decisions about where and how to let people know about us. 

While the pixel tags we use may change from time to time as we improve and update our services, they generally fall into the below categories of use:

• Advertising: Facebook, Google, Bing, LinkedIn, Twitter, Instagram, YouTube, Pinterest, TikTok, etc.
• Customer Interaction: Google Analytics, Google Search Console, Bing Webmaster Tools
• Website Analytics: Google Analytics, Google Search Console, Bing Webmaster Tools